Brief: My team created the ‘Levi’s book’ which would be a collection of diverse Levis stories, memories, imagery, and mementos in the form of a limited edition collectible vintage scrapbook style book. To show the beauty in our collective story from our individual identities and experiences as well as feel a connection with Levi’s as a brand.
We also created assets for a campaign to launch this book and project in the form of social media posts, interactive digital billboards, video content ,and print ads.
Book cover design, Instagram + Magazine + Transit billboard designed by me.
Video + Pages of book design: (@aksharasanketh www.aksharasanketh.myportfolio.com )
Art direction by Akshara Sanketh and I
Skills: Concept + Strategy, Art Direction, Graphic Design, and User Interface Design
Software: Adobe Illustrator, Photoshop, and XD
